Saugatuck
Douglas
Holland
Fennville
South Haven &
The Lakeshore
ABOUT US
We are the freshest publication on the block! Our mission is to bring you the most exciting, innovative, interesting, and unique events and attractions centered around the Saugatuck/Douglas area of West Michigan. We publish in print and online bi-weekly from the end of April through October. Additional promotions of events and advertisers will also occur on our Facebook page.
Website: WhatsHappeningMac.com
Facebook: @WhatsHappeningMacMedia
Email: whatshappeningmacmedia@gmail.com
Advertising: 312-493-8845
Bill McIlwaine - Publisher
Marilyn Migliore - Editor
DISTRIBUTION
Estimated reach: 20,000 individuals bi-weekly including 7,500+ residents across Fennville, Holland, Saugatuck, Douglas, South Haven and the Lakeshore. For a complete distribution list please see the following page. The most updated distribution info can be found on our website.
DEMOGRAPHICS
Saugatuck’s popluation grows 300% in the summer, attracting affluent visitors from Chicago, Grand Rapids, Detroit, and beyond. The area is known as Michigan’s Art Coast for a good reason! The area is also a popular LGBTQ+ vacation destination.
In 2020 106 million visitors came to Michigan and spent more than $18.8 billion! Visitation declined during the pandemic but is expected to pick up significantly in 2022. (2019 experienced 125.6 million visitors)
~50% of visitors are day visitors
~72% over- night
98% of tourism is domestic
74% of visitors travel for leisure
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Distribution List
SAUGATUCK
Bayside/Harbor Inn
Beachwood Hotel
Bella Vita Salon & Suites
Best Western
Big Lake Outfitters
Blue Star Shell Station
Burger King
Butler Pantry
Clearbrook
Coral Gables
Dairy Dayz (Box)
Dollar General
Dune Rides
Dune’s View
Fenn Valley Wine Store
Good Goods
Hotel Saugatuck
Ida Red’s
Info Both
Investment Classics, LLC
James Brandess Art Studio Judson Heath Colonial Inn
Kilwin’s (main store) Landsharks
Loco Burrito
Maplewood Hotel
Marathon Station
Marywood Manor
Mermaid
Mill Pond Realty
New Standard
Phil’s Bar & Grill
Pumpernickels
Satya Yoga
Saugatuck Drug Store
Saugatuck Mini Golf
Saugatuck Twp Office
SCA
Scooters Café
Serendipity B&B
Ship N Shore
Spectator’s Bar
The Annex Coffee Shop
The Butler
The Sand Bar
The Southerner
Twin Oaks Inn
Uncommon Grounds (Box)
Wickwood Inn
Wine Sellers (not Hidden Gardens)
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DOUGLAS
AmericInn
Back Alley Pizza
Blue Star Café
Button Gallery
Century 21
Christo’s
Douglas City Hall
Green Koi
Huntington Bank
J. Petter Gallery
Lake Vista Grocery (Dumonds)
Lakeshore Pet
Laundromat
Library
Overisel Hardware
Post Office
Respite Café
Saugatuck Antique
Saugatuck Brewing
Shell Station
The Cove
The Dunes Resort
Vickie’s Restaurant
What Not Inn
GLENN
Chicken Scratch
Glenn Restaurant
Glenn Store
Waypost Brewery
FENNVILLE
Alexander’s Drug
Blue Goose Café
Crane’s Pie Pantry
Fenn Valley
Gas Station Downtown
Huntree Nursery
Library
Lyons Farm Market
Mexican Restaurant
Modales Winery
Root Cafe
Shell Station – M89/Blue Star The Little Store
Virtue Cider
Wagoner’s Grocery Store
Our distribution list is constantly expanding!
Want to become a WH distributor?
Please contact our publisher, Bill, at whatshappeningmacmedia@gmail.com
April 28 - January 5, 2023
Premium positions available. Call for details.
Print and digital placement
Design services included
in long-term contracts
whatshappeningmacmedia@gmail.com
Prices are subject to change
Quarter Page
3.67' x 4.75"
$195 - Bi-weekly
$150 - 6+ Issues
Sixth Page
3.67' x 3.125"
$125 - Bi-weekly
$105 - 6+ Issues
1/12 Page
3.67" x 1.6"
$65 - Bi-weekly
$55 - 6+ Issues
Full Page
7.5" x 10"
$655 - Bi-weekly
$605 - 6+ Issues
Half Page
7.5" x 4.75"
$355 - Bi-weekly
$305 - 6+ Issues
Banner
7.5" x 2"
$295 - Bi-weekly
$255 - 6+ Issues
2022 EDITORIAL CALENDAR
APRIL
28th: Edition I, Issue #1
Features: Mother’s Day. Cinco de Mayo. Tulip Time. Kentucky Derby.
MAY
12th: Edition I, Issue #2 Time To Go Have Fun
26th: Edition I, Issue #3 - Features: Memorial Day. Pride Fest.
JUNE
9th: Edition I, Issue #4 - THE OUTDOOR ISSUE Features: Father’s Day. First day of Summer (June 21st). Call for photo submissions to pet photo contest.
23rd: Edition I, Issue #5 - ALL ABOUT AMERICA Features: Independence Day. American past- times, art, activities, etc.
JULY
7th: Edition I, Issue #6 - THE WELLNESS ISSUE Features: Spas, salons, yoga studios, and wellness trends.
21st: Edition I, Issue #7 - THE BOATING ISSUE Features: Venetian Weekend (July 29 - 31). Best boating areas, beaches, marinas, etc.
AUGUST
4th: Edition I, Issue #8 - THE FRUIT BELT ISSUE Features: U-Pick fruit, local wineries and cider houses, fruit festivals
18th: Edition I, Issue #9 - THE BEST OF SUMMER ISSUE Features: Welcome South Haven, Shop Small/Save Big
SEPTEMBER
1st: Edition I, Issue #10 - THE LABOR DAY ISSUE Features: Labor Day.
22nd: Edition I, Issue #11 - FALL HARVEST Moon Issue
OCTOBER
13th: Edition I, Issue #12 - HALLOWEEN Issue
NOVEMBER
10th: Edition I, Issue #13 - THANKSGIVING Issue
DECEMBER
8th: Edition I, Issue #14 - CHRISTMAS / HAPPY NEW YEAR Issue
AD SPECIFICATIONS
Accepted Advertising Formats:
.PDF, .TIF, .EPS, .JPG, .AI, . PSD, .PNG
NOT ACCEPTED:
Word, Excel, Pages, PowerPoint, or images beneath 300dpi
If your submitted ad needs more than 10 minutes of editing we will notify you and you can re-submit or pay for design services.
PLEASE NOTE! We may not have the time to do extensive editing on content submitted on the due date. If your content is not up to par we will notify you and it will not run. Please give yourself and us enough time to make sure you look stunning in print and online.
QUESTIONS?
Contact Bill 312-493-8845
CONTENT SUBMISSION
Please use this form to send us your advertising and editorial content. Make sure that your images are at their highest resolution.
FOR EDITORIAL ONLY: If you would like to send us an email about your event or attraction please send details to whatshappeningmacmedia@gmail.com.
NOTES ON AD SPACE:
Please reference the ad spec sheet when designing your own ad if you plan to submit complete artwork. For clients requesting design services please be sure that any images you want included are 300dpi at 100% resolution. If you need help with this please call Bill at 312-493-8845. The reason we are strict on resolution and sizes is that we want to maintain a high standard in both our print and digital editions. In other words, we want you to look your best!
We currently do not offer digital-only ad space but if that is something you are interested please contact Bill at 312-493-8845 or email us.