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ABOUT US
Bill Mcilwaine, a native Chicagoan, has a 25+ year history in Trade Magazine, Yellow Pages and the advertising industry. Most recently he spent 4 years as the Sales + Marketing Manager of the local, award winning, 153 year old Commercial Record newspaper. During Bill's years at The Commercial Record he began to identify both the strengths and weaknesses of the publication, while at the same time restoring the publication to its place of prominence in the community. Bill realized early on that there was an opportunity to both capitalize on the positive pieces of the newspaper while at the same time eliminate the shortcomings. Hence the development of the “What's Happening" Quintessential Arts & Entertainment Guide.
Website: WhatsHappeningMac.com
Facebook: @WhatsHappeningMacMedia
Email: whatshappeningmacmedia@gmail.com
Advertising: 312-493-8845
Bill McIlwaine - Publisher
Marilyn Migliore - Editor
DEMOGRAPHICS
Saugatuck’s popluation grows 300% in the summer, attracting affluent visitors from Chicago, Grand Rapids, Detroit, and beyond. The area is known as Michigan’s Art Coast for a good reason! The area is also a popular LGBTQ+ vacation destination.
In 2019 5.8 million visitors came to Michigan and spent more than $2.3 billion! Visitation declined during the pandemic but is expected to continue to increase significantly through 2023.
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DISTRIBUTION
SAUGATUCK
Bayside/Harbor Inn
Beachwood Hotel
Bella Vita Salon & Suites
Best Western
Blue Star Gym
Blue Star Shell Station
Butler Pantry
Clearbrook
Coral Gables
Dairy Dayz
Dollar General
Dune Rides
Dune’s View
Fenn Valley Wine Store
Good Goods
Hotel Saugatuck
Ida Red’s
Info Both
Investment Classics, LLC
James Brandess Art Studio Judson Heath Colonial Inn
Kilwin’s (main store) Landsharks
Loco Burrito
Lulu Cadieux
Maplewood Hotel
Marathon Station
Marywood Manor
Mermaid
Mill Pond Realty
New Standard
Phil’s Bar & Grill
Pumpernickels
Satya Yoga
Saugatuck City Hall
Saugatuck Drug Store
Saugatuck Mini Golf
Saugatuck Twp Office
SCA
Scooters Café
Serendipity B&B
Shell Station
Ship N Shore
Spectator’s Bar
The Annex Coffee Shop
The Butler
The Sand Bar
The Southerner
Twin Oaks Inn
Uncommon Grounds (Box)
Wickwood Inn
Wine Sellers (not Hidden Gardens)
DOUGLAS
AmericInn
Back Alley Pizza
Blue Star Café
Button Gallery
Century 21
Christo’s
Coldwell Banker
Douglas City Hall
Green Koi
Huntington Bank
J. Petter Gallery
Jacqua Realtors
Lake Vista Grocery (Dumonds)
Lakeshore Pet Boutique
Laundromat
Library
Overisel Hardware
Post Office
Respite Café
Saugatuck Antique
Saugatuck Brewing
Shell Station
The Cove
The Dunes Resort
Vickie’s Restaurant
What Not Inn
GLENN
Chicken Scratch
Glenn Restaurant
Glenn Store
Waypost Brewery
FENNVILLE
Alexander’s Drug
Blue Goose Café
Crane’s Pie Pantry
Fenn Valley
Gas Station Downtown
Huntree Nursery
Library
Lyons Farm Market
Mexican Restaurant
Modales Winery
Root Cafe
Shell Station – M89/Blue Star The Little Store
Virtue Cider
Wagoner’s Grocery Store
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2023 Seasonal Bonus Distribution South Haven & Holland, MI
Our distribution list is constantly expanding!
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Want to become a WH distributor?
Please contact our publisher, Bill, at whatshappeningmacmedia@gmail.com
Estimated reach: 20,000 individuals bi-weekly including 7,500+ residents across Fennville, Holland, Saugatuck, Douglas, South Haven and the Lakeshore.
PRICING
April 28 - January 5, 2023
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Premium positions available. Call for details.
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Print and digital placement
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Design services included
in long-term contracts
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whatshappeningmacmedia@gmail.com
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Prices are subject to change
Quarter Page
3.67' x 4.75"
$195 - Bi-weekly
$150 - 6+ Issues
Sixth Page
3.67' x 3.125"
$125 - Bi-weekly
$105 - 6+ Issues
1/12 Page
3.67" x 1.6"
$65 - Bi-weekly
$55 - 6+ Issues
Full Page
7.5" x 10"
$655 - Bi-weekly
$605 - 6+ Issues
Half Page
7.5" x 4.75"
$355 - Bi-weekly
$305 - 6+ Issues
Banner
7.5" x 2"
$295 - Bi-weekly
$255 - 6+ Issues
2023 EDITORIAL CALENDAR
APRIL
27th: Edition II, Issue #1: Glimpses of Spring
Features: Cinco de Mayo (May 5th). Tulip Time (May 6-14th). Kentucky Derby (May 6th)
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MAY
11th: Edition II, Issue #2: Michigan’s Blossom Time
Features: Mother's Day (May 14th)
25th: Edition II, Issue #3: Memorial Day Issue
Features: Memorial Day (May 29th). Pride Fest (June 1-30th)
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JUNE
8th: Edition II, Issue #4: Garden Issue
Features: Flag Day. Father’s Day (June 18th). First day of Summer (June 21st). Garden Centers.
22nd: Edition II, Issue #5: All About America Issue
Features: Independence Day (July 4th) activities.
JULY
6th: Edition II, Issue #6: Best of Summer Issue
Features: Best beaches, hiking, dune rides, outdoor activities and more.
20th: Edition II, Issue #7: Parade of Boats
Features: Venetian Festival Weekend (July 28 - 30th). Best boating areas and marinas, festivals
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AUGUST
3rd: Edition II, Issue #8: Michigan Fruit Basket
Features: National Blueberry Festival
(August 10 - 13th). U-Pick fruit, local wineries, cider house, fruit festivals.
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17th: Edition II, Issue #9: Health and Wellness Issue
Features: Spas, salons, yoga studios and wellness trends
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31st: Edition II, Issue #10: Labor Day Issue
Features: Labor Day (September 4th). Last days of Summer activities
SEPTEMBER
14th: Edition II, Issue #11: Autumn Harvest Issue
Features: Fall Harvest. First Day of Autumn (September 23rd). Columbus Day (October 9th)
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OCTOBER
12th: Edition II, Issue #12: Halloween Issue
Features: Halloween (October 31st). Corn Mazes, Cider Mills, Pumpkin Patches, Hayrides and more.
NOVEMBER
9th: Edition II, Issue #13: Thanksgiving Issue
Features: Thanksgiving (November 23rd). Veteran's Day (November 11th). Parades, Tree Lighting Ceremonies, Holiday Concerts.
DECEMBER
7th: Edition II, Issue #14: Holiday Season Issue
Features: Christmas/New Years (December 25th and January 1, 2024) Christmas Tree Farms, Holiday Markets and more.
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SUBJECT TO UPDATES. CHECK OUR WEBSITE REGULARLY
AD SPECIFICATIONS
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Accepted Advertising Formats:
.PDF, .TIF, .EPS, .JPG, .AI, . PSD, .PNG
NOT ACCEPTED:
Word, Excel, Pages, PowerPoint, or images beneath 300dpi
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If your submitted ad needs more than 10 minutes of editing we will notify you and you can re-submit or pay for design services.
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PLEASE NOTE! We may not have the time to do extensive editing on content submitted on the due date. If your content is not up to par we will notify you and it will not run. Please give yourself and us enough time to make sure you look stunning in print and online.
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QUESTIONS?
Contact Bill 312-493-8845
NOTES ON AD SPACE:
Please reference the ad spec sheet when designing your own ad if you plan to submit complete artwork. For clients requesting design services please be sure that any images you want included are 300dpi at 100% resolution. If you need help with this please call Bill at 312-493-8845. The reason we are strict on resolution and sizes is that we want to maintain a high standard in both our print and digital editions. In other words, we want you to look your best!
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We currently do not offer digital-only ad space but if that is something you are interested please contact Bill at 312-493-8845 or email us.
CONTENT SUBMISSION
Please use this form to send us your advertising and editorial content. Make sure that your images are at their highest resolution.
FOR EDITORIAL ONLY: If you would like to send us an email about your event or attraction please send details to whatshappeningmacmedia@gmail.com.
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