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About Us


Bill Mcilwaine, a native Chicagoan, has a 25+ year history in Trade Magazine, Yellow Pages and the advertising industry. Most recently he spent 4 years as the Sales + Marketing Manager of the local, award winning, 153 year old Commercial Record newspaper. During Bill's years at The Commercial Record he began to identify both the strengths and weaknesses of the publication, while at the same time restoring the publication to its place of prominence in the community. Bill realized early on that there was an opportunity to both capitalize on the positive pieces of the newspaper while at the same time eliminate the shortcomings. Hence the development of the “What's Happening®" Quintessential Arts & Entertainment Guide.

Facebook: @WhatsHappeningMacMedia
Advertising: 312-493-8845

Bill McIlwaine - Publisher
Marilyn Migliore - Editor



Saugatuck’s popluation grows 300% in the summer, attracting affluent visitors from Chicago, Grand Rapids, Detroit, and beyond. The area is known as Michigan’s Art Coast for a good reason! The area is also a popular LGBTQ+ vacation destination.
In 2019 5.8 million visitors came to Michigan and spent more than $2.3 billion!

Visitation declined during the pandemic but is expected to continue to increase significantly through 2023.

What's Happening Issue Calendar
Calendar May - Aug - What's Happening Saugatuck
What's Happening events
What's Happening Calendar



Bayside/Harbor Inn

Beachwood Hotel
Bella Vita Salon & Suites

Best Western

Blue Star Gym
Blue Star Shell Station

Butler Pantry
Coral Gables
Dairy Dayz 
Dollar General
Dune Rides
Dune’s View
Fenn Valley Wine Store

Good Goods
Hotel Saugatuck
Ida Red’s
Info Both
Investment Classics, LLC

James Brandess Art Studio Judson Heath Colonial Inn 

Kilwin’s (main store) Landsharks

Loco Burrito

Lulu Cadieux
Maplewood Hotel

Marathon Station

Marywood Manor

Mill Pond Realty
New Standard
Phil’s Bar & Grill

Satya Yoga

Saugatuck City Hall
Saugatuck Drug Store

Saugatuck Mini Golf 

Saugatuck Twp Office
Scooters Café
Serendipity B&B

Shell Station
Ship N Shore
Spectator’s Bar
The Annex Coffee Shop

The Butler
The Sand Bar
The Southerner
Twin Oaks Inn
Uncommon Grounds (Box) 

Wickwood Inn
Wine Sellers (not Hidden Gardens)


Back Alley Pizza
Blue Star Café
Button Gallery
Century 21

Coldwell Banker
Douglas City Hall

Green Koi
Huntington Bank
J. Petter Gallery

Jacqua Realtors
Lake Vista Grocery (Dumonds)
Lakeshore Pet Boutique

Overisel Hardware 

Post Office
Respite Café

Saugatuck Antique

Saugatuck Brewing

Shell Station
The Cove
The Dunes Resort

Vickie’s Restaurant

What Not Inn


Chicken Scratch

Glenn Restaurant

Glenn Store

Waypost Brewery


Alexander’s Drug

Blue Goose Café

Crane’s Pie Pantry

Fenn Valley

Gas Station Downtown

Huntree Nursery

Lyons Farm Market

Mexican Restaurant

Modales Winery

Root Cafe
Shell Station – M89/Blue Star The Little Store
Virtue Cider
Wagoner’s Grocery Store

Calendar Jan - Apr 2024_Page_08.jpg

Our distribution list is constantly expanding!

Want to become a WH distributor?

Please contact our publisher, Bill, at

Estimated reach: 20,000 individuals bi-weekly including 7,500+ residents across Fennville, Holland, Saugatuck, Douglas, South Haven and the Lakeshore.



Rate Card 0124.jpg
Ad Spec Sheet


Accepted Advertising Formats:

.PDF, .TIF, .EPS, .JPG, .AI, . PSD, .PNG



Word, Excel, Pages, PowerPoint, or images beneath 300dpi

If your submitted ad needs more than 10 minutes of editing we will notify you and you can re-submit or pay for design services.

PLEASE NOTE! We may not have the time to do extensive editing on content submitted on the due date. If your content is not up to par we will notify you and it will not run. Please give yourself and us enough time to make sure you look stunning in print and online.


Contact Bill 312-493-8845


Please reference the ad spec sheet when designing your own ad if you plan to submit complete artwork. For clients requesting design services please be sure that any images you want included are 300dpi at 100% resolution. If you need help with this please call Bill at 312-493-8845. The reason we are strict on resolution and sizes is that we want to maintain a high standard in both our print and digital editions. In other words, we want you to look your best!

We currently do not offer digital-only ad space but if that is something you are interested please contact Bill at 312-493-8845 or email us.


Please email us at to send us your advertising and editorial content. Make sure that your images are at their highest resolution. 


FOR EDITORIAL ONLY: If you would like to send us an email about your event or attraction please send details to

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