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About Us

ABOUT US

Bill Mcilwaine, a native Chicagoan, has a 25+ year history in Trade Magazine, Yellow Pages and the advertising industry. Most recently he spent 4 years as the Sales + Marketing Manager of the local, award winning, 153 year old Commercial Record newspaper. During Bill's years at The Commercial Record he began to identify both the strengths and weaknesses of the publication, while at the same time restoring the publication to its place of prominence in the community. Bill realized early on that there was an opportunity to both capitalize on the positive pieces of the newspaper while at the same time eliminate the shortcomings. Hence the development of the “What's Happening" Quintessential Arts & Entertainment Guide.

Website: WhatsHappeningMac.com
Facebook: @WhatsHappeningMacMedia
Email: whatshappeningmacmedia@gmail.com
Advertising: 312-493-8845
 

Bill McIlwaine - Publisher
Marilyn Migliore - Editor

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Demographics

DEMOGRAPHICS

Saugatuck’s popluation grows 300% in the summer, attracting affluent visitors from Chicago, Grand Rapids, Detroit, and beyond. The area is known as Michigan’s Art Coast for a good reason! The area is also a popular LGBTQ+ vacation destination.
In 2019 5.8 million visitors came to Michigan and spent more than $2.3 billion! Visitation declined during the pandemic but is expected to continue to increase significantly through 2023.

What's Happening Issue Calendar
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What's Happening Holiday Issue
Distribution

DISTRIBUTION

SAUGATUCK

Bayside/Harbor Inn

Beachwood Hotel
Bella Vita Salon & Suites

Best Western

Blue Star Gym
Blue Star Shell Station

Butler Pantry
Clearbrook
Coral Gables
Dairy Dayz 
Dollar General
Dune Rides
Dune’s View
Fenn Valley Wine Store

Good Goods
Hotel Saugatuck
Ida Red’s
Info Both
Investment Classics, LLC

James Brandess Art Studio Judson Heath Colonial Inn 

Kilwin’s (main store) Landsharks

Loco Burrito

Lulu Cadieux
Maplewood Hotel

Marathon Station

Marywood Manor

Mermaid
Mill Pond Realty
New Standard
Phil’s Bar & Grill

Pumpernickels
Satya Yoga

Saugatuck City Hall
Saugatuck Drug Store

Saugatuck Mini Golf 

Saugatuck Twp Office
SCA
Scooters Café
Serendipity B&B

Shell Station
Ship N Shore
Spectator’s Bar
The Annex Coffee Shop

The Butler
The Sand Bar
The Southerner
Twin Oaks Inn
Uncommon Grounds (Box) 

Wickwood Inn
Wine Sellers (not Hidden Gardens)

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DOUGLAS

AmericInn
Back Alley Pizza
Blue Star Café
Button Gallery
Century 21
Christo’s

Coldwell Banker
Douglas City Hall

Green Koi
Huntington Bank
J. Petter Gallery

Jacqua Realtors
Lake Vista Grocery (Dumonds)
Lakeshore Pet Boutique

Laundromat
Library
Overisel Hardware 

Post Office
Respite Café

Saugatuck Antique

Saugatuck Brewing

Shell Station
The Cove
The Dunes Resort

Vickie’s Restaurant

What Not Inn

GLENN

Chicken Scratch

Glenn Restaurant

Glenn Store

Waypost Brewery

FENNVILLE

Alexander’s Drug

Blue Goose Café

Crane’s Pie Pantry

Fenn Valley

Gas Station Downtown

Huntree Nursery

Library
Lyons Farm Market

Mexican Restaurant

Modales Winery

Root Cafe
Shell Station – M89/Blue Star The Little Store
Virtue Cider
Wagoner’s Grocery Store

2023 Seasonal Bonus Distribution South Haven & Holland, MI

Our distribution list is constantly expanding!

Want to become a WH distributor?

Please contact our publisher, Bill, at whatshappeningmacmedia@gmail.com

Estimated reach: 20,000 individuals bi-weekly including 7,500+ residents across Fennville, Holland, Saugatuck, Douglas, South Haven and the Lakeshore.

Pricing

PRICING

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April 28 - January 5, 2023

Premium positions available. Call for details.

Print and digital placement

Design services included

in long-term contracts

312-493-8845

whatshappeningmacmedia@gmail.com 

Prices are subject to change

Quarter Page

3.67' x 4.75"

$195 - Bi-weekly

$150 - 6+ Issues

Sixth Page

3.67' x 3.125"

$125 - Bi-weekly

$105 - 6+ Issues

1/12 Page

3.67" x 1.6"

$65 - Bi-weekly

$55 - 6+ Issues

Full Page

7.5" x 10"

$655 - Bi-weekly

$605 - 6+ Issues

Half Page

7.5" x 4.75"

$355 - Bi-weekly

$305 - 6+ Issues

Banner

7.5" x 2"

$295 - Bi-weekly

$255 - 6+ Issues

Ed. Calendar

2023 EDITORIAL CALENDAR

APRIL
27th: Edition II, Issue #1: Glimpses of Spring
Features: Cinco de Mayo (May 5th). Tulip Time (May 6-14th). Kentucky Derby (May 6th)

MAY
11th: Edition II, Issue #2:  Michigan’s Blossom Time

Features: Mother's Day (May 14th)
 

25th: Edition II, Issue #3: Memorial Day Issue

Features: Memorial Day (May 29th). Pride Fest (June 1-30th)

JUNE
8th: Edition II, Issue #4: Garden Issue

Features: Flag Day. Father’s Day (June 18th). First day of Summer (June 21st). Garden Centers.

 

22nd: Edition II, Issue #5: All About America Issue

Features: Independence Day (July 4th) activities.

 

JULY
6th: Edition II, Issue #6: Best of Summer Issue

Features: Best beaches, hiking, dune rides, outdoor activities and more.

 

20th: Edition II, Issue #7: Parade of Boats

Features: Venetian Festival Weekend (July 28 - 30th). Best boating areas and marinas, festivals

AUGUST
3rd: Edition II, Issue #8: Michigan Fruit Basket

Features: National Blueberry Festival

(August 10 - 13th). U-Pick fruit, local wineries, cider house, fruit festivals.

17th: Edition II, Issue #9: Health and Wellness Issue

Features: Spas, salons, yoga studios and wellness trends

31st: Edition II, Issue #10: Labor Day Issue

Features: Labor Day (September 4th). Last days of Summer activities

 

SEPTEMBER
14th: Edition II, Issue #11: Autumn Harvest Issue

Features: Fall Harvest. First Day of Autumn (September 23rd). Columbus Day (October 9th)

OCTOBER

12th: Edition II, Issue #12: Halloween Issue

Features: Halloween (October 31st). Corn Mazes, Cider Mills, Pumpkin Patches, Hayrides and more. 

 

NOVEMBER
9th: Edition II, Issue #13: Thanksgiving Issue

Features: Thanksgiving (November 23rd). Veteran's Day (November 11th). Parades, Tree Lighting Ceremonies, Holiday Concerts. 

 

DECEMBER

7th: Edition II, Issue #14: Holiday Season Issue

Features: Christmas/New Years (December 25th and January 1, 2024) Christmas Tree Farms, Holiday Markets and more. 

SUBJECT TO UPDATES. CHECK OUR WEBSITE REGULARLY

Ad Spec Sheet

AD SPECIFICATIONS

Accepted Advertising Formats:

.PDF, .TIF, .EPS, .JPG, .AI, . PSD, .PNG

 

NOT ACCEPTED:

Word, Excel, Pages, PowerPoint, or images beneath 300dpi

If your submitted ad needs more than 10 minutes of editing we will notify you and you can re-submit or pay for design services.

PLEASE NOTE! We may not have the time to do extensive editing on content submitted on the due date. If your content is not up to par we will notify you and it will not run. Please give yourself and us enough time to make sure you look stunning in print and online.

QUESTIONS?

Contact Bill 312-493-8845

NOTES ON AD SPACE:

Please reference the ad spec sheet when designing your own ad if you plan to submit complete artwork. For clients requesting design services please be sure that any images you want included are 300dpi at 100% resolution. If you need help with this please call Bill at 312-493-8845. The reason we are strict on resolution and sizes is that we want to maintain a high standard in both our print and digital editions. In other words, we want you to look your best!

We currently do not offer digital-only ad space but if that is something you are interested please contact Bill at 312-493-8845 or email us.

CONTENT SUBMISSION

Please use this form to send us your advertising and editorial content. Make sure that your images are at their highest resolution. 

 

FOR EDITORIAL ONLY: If you would like to send us an email about your event or attraction please send details to whatshappeningmacmedia@gmail.com

Submission
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