We are the freshest publication on the block! Our mission is to bring you the most exciting, innovative, interesting, and unique events and attractions centered around the Saugatuck/Douglas area of West Michigan. We publish in print and online bi-weekly from the end of April through October. Additional promotions of events and advertisers will also occur on our Facebook page.

Website: WhatsHappeningMac.com
Facebook: @WhatsHappeningMacMedia
Email: whatshappeningmacmedia@gmail.com
Advertising: 312-493-8845

Bill McIlwaine - Publisher
Marilyn Migliore - Editor



Estimated reach: 20,000 individuals bi-weekly including 7,500+ residents across Fennville, Holland, Saugatuck, Douglas, South Haven and the Lakeshore. For a complete distribution list please see the following page. The most updated distribution info can be found on our website.


Saugatuck’s popluation grows 300% in the summer, attracting affluent visitors from Chicago, Grand Rapids, Detroit, and beyond. The area is known as Michigan’s Art Coast for a good reason! The area is also a popular LGBTQ+ vacation destination.
In 2020 106 million visitors came to Michigan and spent more than $18.8 billion! Visitation declined during the pandemic but is expected to pick up significantly in 2022. (2019 experienced 125.6 million visitors)

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~50% of visitors are day visitors

~72% over- night


98% of tourism is domestic


74% of visitors travel for leisure

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Distribution List


Bayside/Harbor Inn

Beachwood Hotel
Bella Vita Salon & Suites

Best Western

Big Lake Outfitters
Blue Star Shell Station

Burger King
Butler Pantry
Coral Gables
Dairy Dayz (Box)
Dollar General
Dune Rides
Dune’s View
Fenn Valley Wine Store

Good Goods
Hotel Saugatuck
Ida Red’s
Info Both
Investment Classics, LLC

James Brandess Art Studio Judson Heath Colonial Inn 

Kilwin’s (main store) Landsharks

Loco Burrito
Maplewood Hotel

Marathon Station

Marywood Manor

Mill Pond Realty
New Standard
Phil’s Bar & Grill

Satya Yoga
Saugatuck Drug Store

Saugatuck Mini Golf 

Saugatuck Twp Office
Scooters Café
Serendipity B&B
Ship N Shore
Spectator’s Bar
The Annex Coffee Shop

The Butler
The Sand Bar
The Southerner
Twin Oaks Inn
Uncommon Grounds (Box) 

Wickwood Inn
Wine Sellers (not Hidden Gardens)

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Back Alley Pizza
Blue Star Café
Button Gallery
Century 21
Douglas City Hall

Green Koi
Huntington Bank
J. Petter Gallery
Lake Vista Grocery (Dumonds)
Lakeshore Pet

Overisel Hardware 

Post Office
Respite Café

Saugatuck Antique

Saugatuck Brewing

Shell Station
The Cove
The Dunes Resort

Vickie’s Restaurant

What Not Inn


Chicken Scratch

Glenn Restaurant

Glenn Store

Waypost Brewery


Alexander’s Drug

Blue Goose Café

Crane’s Pie Pantry

Fenn Valley

Gas Station Downtown

Huntree Nursery

Lyons Farm Market

Mexican Restaurant

Modales Winery

Root Cafe
Shell Station – M89/Blue Star The Little Store
Virtue Cider
Wagoner’s Grocery Store


Our distribution list is constantly expanding!

Want to become a WH distributor?

Please contact our publisher, Bill, at whatshappeningmacmedia@gmail.com


April 28 - January 5, 2023

Premium positions available. Call for details.

Print and digital placement

Design services included

in long-term contracts



Prices are subject to change

Quarter Page

3.67' x 4.75"

$195 - Bi-weekly

$150 - 6+ Issues

Sixth Page

3.67' x 3.125"

$125 - Bi-weekly

$105 - 6+ Issues

1/12 Page

3.67" x 1.6"

$65 - Bi-weekly

$55 - 6+ Issues

Full Page

7.5" x 10"

$655 - Bi-weekly

$605 - 6+ Issues

Half Page

7.5" x 4.75"

$355 - Bi-weekly

$305 - 6+ Issues


7.5" x 2"

$295 - Bi-weekly

$255 - 6+ Issues



28th: Edition I, Issue #1
Features: Mother’s Day. Cinco de Mayo. Tulip Time. Kentucky Derby.

12th: Edition I, Issue #2  Time To Go Have Fun


26th: Edition I, Issue #3 - Features: Memorial Day. Pride Fest.


9th: Edition I, Issue #4 - THE OUTDOOR ISSUE Features: Father’s Day. First day of Summer (June 21st). Call for photo submissions to pet photo contest.


23rd: Edition I, Issue #5 - ALL ABOUT AMERICA Features: Independence Day. American past- times, art, activities, etc.


7th: Edition I, Issue #6 - THE WELLNESS ISSUE Features: Spas, salons, yoga studios, and wellness trends.


21st: Edition I, Issue #7 - THE BOATING ISSUE Features: Venetian Weekend (July 29 - 31). Best boating areas, beaches, marinas, etc.

4th: Edition I, Issue #8 - THE FRUIT BELT ISSUE Features: U-Pick fruit, local wineries and cider houses, fruit festivals


18th: Edition I, Issue #9 - THE BEST OF SUMMER ISSUE Features: Welcome South Haven, Shop Small/Save Big


1st: Edition I, Issue #10 - THE LABOR DAY ISSUE Features: Labor Day.


22nd: Edition I, Issue #11 - FALL HARVEST Moon Issue


13th: Edition I, Issue #12 - HALLOWEEN Issue


10th: Edition I, Issue #13 - THANKSGIVING Issue



8th: Edition I, Issue #14 - CHRISTMAS / HAPPY NEW YEAR Issue



Accepted Advertising Formats:

.PDF, .TIF, .EPS, .JPG, .AI, . PSD, .PNG



Word, Excel, Pages, PowerPoint, or images beneath 300dpi

If your submitted ad needs more than 10 minutes of editing we will notify you and you can re-submit or pay for design services.

PLEASE NOTE! We may not have the time to do extensive editing on content submitted on the due date. If your content is not up to par we will notify you and it will not run. Please give yourself and us enough time to make sure you look stunning in print and online.


Contact Bill 312-493-8845


Please use this form to send us your advertising and editorial content. Make sure that your images are at their highest resolution. 


FOR EDITORIAL ONLY: If you would like to send us an email about your event or attraction please send details to whatshappeningmacmedia@gmail.com


Please reference the ad spec sheet when designing your own ad if you plan to submit complete artwork. For clients requesting design services please be sure that any images you want included are 300dpi at 100% resolution. If you need help with this please call Bill at 312-493-8845. The reason we are strict on resolution and sizes is that we want to maintain a high standard in both our print and digital editions. In other words, we want you to look your best!

We currently do not offer digital-only ad space but if that is something you are interested please contact Bill at 312-493-8845 or email us.